Once upon a time, productivity was simple to measure: the more tasks you completed, the more productive you were. Whether assembling widgets on a factory line, harvesting rows of crops or processing stacks of paperwork, the benchmark for success was sheer volume. More widgets, more bushels, more forms stamped and filed. But the world has changed.

We’ve been sold the idea that more hustle = more output but let’s be honest, when was the last time you had a brilliant idea while drowning in emails?

The best insights don’t come from churning through endless tasks or back-to-back Zoom calls. They show up in the quiet moments: on a walk, in the shower, when your brain finally has space to breathe.

I broke this down for Forbes, diving into why brain health = business success and how the most productive people aren’t the ones grinding 24/7; they’re the ones who know when to pause, reset, and let creativity spark.

Greatness isn’t in the grind. It’s in the strategy behind it. It belongs to those who invest in their brain health to think deeply and innovate.

Give Natasha Cox’s article a read to see where your next big idea might just be waiting for you.